THE NEW POTENTIAL IN B2B ECOMMERCE
Recent analysis by Forbes shows that the B2B market will account for twice the size of B2C by 2020, as ecommerce sites operated by and for manufacturers, distributors and wholesalers respond to a growing demand among buyers for the option to purchase online.
As competition is getting harder, the margins are getting smaller and it forces B2B companies to venture online in order to remain competitive while minimizing expenses. However, too many B2B companies still lack the technology and capabilities necessary to succeed in delivering outstanding experiences.
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