Re-platforming an ecommerce solution isn’t an easy process, and failure to choose the right software option stagnates your growth.

Successful businesses put themselves where customers are, and your customers are online. Whether your goals are to generate leads, grow brand awareness, or make online sales, you need a software solution to get it done.

Content management, ecommerce, and digital marketing platforms are the pillars of online business, but it can be uncomfortably intimidating to implement a better ecommerce solution that has the features you need to compete effectively. 

When choosing how to make the best of your online presence, you must weigh your long-term goals with your short-term budget, and consider the many avenues available. 

In this white paper, we’ll examine the arguments, pros and cons, for building your own custom ecommerce solution or buying one from a proven solutions provider. And we’ll have a suggested conclusion at the end.